Infiniti logo Cerrar
To deliver a subtle feeling of Japan – a source of inspiration for INFINITI - to guests around the world, the brand announced a new signature scent for use at brand events, as well as for optional diffusion within retail showrooms.
INFINITI's new signature scent evokes a Japanese forest
The INFINITI sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement. True to INFINITI’s brand value of “Human”, the sound is anchored around a human voice humming as a signal to all senses that something exciting is about to happen.
INFINITI's new signature sound feature a furin (Japanese windchime)
INFINITI’s new signature scent is both invigorating and calming, reflecting opposites working in harmony to deliver something even more profound. The scent evokes a Japanese forest, with hints of Hinoki wood (Japanese cypress), sugi (Japanese cedar) and yuzu (Japanese citrus). The INFINITI signature scent is crafted by a master scent designer in Japan and is 100% sustainably sourced and natural.
INFINITI's signature scent evokes a Japanese forest
To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. True to INFINITI’s brand value of “Human”, the sound is anchored around a human voice humming as a signal to all senses that something exciting is about to happen.
INFINITI's new sound logo features a human voice
INFINITI's signature sound creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement. True to INFINITI’s brand value of “Human”, the sound is anchored around a female voice humming as a signal to all senses that something exciting is about to happen.
INFINITI sounds logo elements
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
Captures from INFINITI's new showroom screen
To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. The sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement.
INFINITI's new signature sound features Taiko drum
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
INFINITI New Retail Architecture -Showroom
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture - Showroom
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - Showroom
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
INFINITI new retail architecture -showroom
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
INFINITI new retail architecture -Showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -Showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - Showroom
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture - day
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture -Day
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture - Day
INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.
INFINITI new retail architecture - Night
INFINITI's new retail architecture blends a clean, minimalist exterior with an open, light-filled interior. Drawing inspiration from Japanese design philosophies, the design pays homage to the brand's rich heritage while providing a truly immersive experience for customers.
INFINITI new retail architecture - Night
INFINITI's new retail architecture blends a clean, minimalist exterior with an open, light-filled interior. Drawing inspiration from Japanese design philosophies, the design pays homage to the brand's rich heritage while providing a truly immersive experience for customers.
INFINITI new global retail architecture - side view
INFINITI's new retail architecture blends a clean, minimalist exterior with an open, light-filled interior. Drawing inspiration from Japanese design philosophies, the design pays homage to the brand's rich heritage while providing a truly immersive experience for customers.
INFINITI new global retail architecture
In June 2023, INFINITI introduces a new brand logo, the 4th evolution since the brand launched in 1989
INFINITI logo evolution
The INFINITI Brand logo, unveiled June 22, 2023 (the fourth iteration in the brand’s history), places greater focus on the “infinite road” and horizon line, complimented by revised INFINITI wordmark spacing, that visually accentuates the horizon.
The evolved INFINITI logo
Expressing dynamism, motion, and power, INFINITI's new three-dimensional emblem will adorn production vehicles of the future. It features illumination that elevates the bright road to the horizon.
INFINITI's new three-dimensional emblem
Gráfico INFINITI Horizonte
INFINITI Horizon Graphic
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