Infiniti logo Cerrar
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture - showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
The interior, the space where guests spend most of their time interacting with the brand, has been reimagined with the aim of evolving INFINITI’s signature Total Ownership Experience delivering an even more seamless and memorable experience. Interior spaces have individual purposes, and yet are not walled off from one other, creating a sense of spaciousness and movement for the customer.
INFINITI new retail architecture -showroom
A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
Captures from INFINITI's new showroom screen
To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. The sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement.
INFINITI's new signature sound features Taiko drum
INFINITI's signature sound creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement. True to INFINITI’s brand value of “Human”, the sound is anchored around a female voice humming as a signal to all senses that something exciting is about to happen.
INFINITI sounds logo elements
To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. True to INFINITI’s brand value of “Human”, the sound is anchored around a human voice humming as a signal to all senses that something exciting is about to happen.
INFINITI's new sound logo features a human voice
INFINITI’s new signature scent is both invigorating and calming, reflecting opposites working in harmony to deliver something even more profound. The scent evokes a Japanese forest, with hints of Hinoki wood (Japanese cypress), sugi (Japanese cedar) and yuzu (Japanese citrus). The INFINITI signature scent is crafted by a master scent designer in Japan and is 100% sustainably sourced and natural.
INFINITI's signature scent evokes a Japanese forest
The INFINITI sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement. True to INFINITI’s brand value of “Human”, the sound is anchored around a human voice humming as a signal to all senses that something exciting is about to happen.
INFINITI's new signature sound feature a furin (Japanese windchime)
To deliver a subtle feeling of Japan – a source of inspiration for INFINITI - to guests around the world, the brand announced a new signature scent for use at brand events, as well as for optional diffusion within retail showrooms.
INFINITI's new signature scent evokes a Japanese forest
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Una familia en torno al INFINITI QX60
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
Día del padre: INFINITI QX60, la acompañante ideal para disfrutar de cada trayecto en familia
INFINITI integra herramientas para evitar el estrés al volante
INFINITI integra herramientas para evitar el estrés al volante
Toma de detalle de la parte trasera de un INFINITI QX60
INFINITI integra herramientas para evitar el estrés al volante
INFINITI México celebra su primera Convención de Ventas y establece la ruta a seguir durante los próximos años
INFINITI México celebra su primera Convención de Ventas y establece la ruta a seguir durante los próximos años
El grupo posa para una foto
INFINITI México celebra su primera Convención de Ventas y establece la ruta a seguir durante los próximos años
INFINITI Global Head Jose Roman Front Face Image
Jose Roman
INFINITI QX60 conduciendo por un sendero
“THE MAKERS”: Inside INFINITI’s award winning exploration of modern Japanese luxury
INFINITI participa en el evento “Mercado de lujo: las nuevas reglas del juego” de la Cámara de Comercio Franco Mexicana
INFINITI participa en el evento “Mercado de lujo: las nuevas reglas del juego” de la Cámara de Comercio Franco Mexicana
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